Google, the online BigBrother
The all-seeing eye of world’s media has been recently fixed on Google, one of the largest organisations in the world. Google’s products are nearly inseparable from the online web and millions of users see them as necessary. They are well- thought, user friendly and, what is most important, free. However, what we often don’t see is that behind the curtain of innocence and brilliant PR, there are enormous corporation gears that watch every single of our online steps.
Google’s main source of income is advertising. No wonder they seek new ways of attracting customers. But how far can they go? We already know Google is an expert of email scanning.
They also track our reading habits (Google Books), entertainment likes (Google Play), travel preferences (Google Maps) or finally searching needs (Google Search). And, yes, they do make money out of it! What is interesting, the company provides users with ‘opt-out’ options, yet there have been numerous cases when the system failed. But who will stand against the multinational giant? As consumers we have little power. We can protect ourselves by using various programs, such as AdBlock, but what really concerns me is that even the toughest laws and regulations hardly ever push Google away from the privacy-abusing practices.
At this point we could stop and think whose responsibility it is to protect our privacy? Is it the law and international regulations? Is it Google that should realise their immoral practices will affect their audience of both consumers and customers? Or is it us that should protect our privacy on worldwide web? It’s up to you to decide but one thing is clear- Google has power and is no longer afraid to use it. They might try to sell to us all the brilliant ideas of how we can benefit from their advertising (who wouldn’t like to have advertising of the best hairdresser in town on your mailbox when you’ve just been looking for one 5 minutes ago? DUH!) but at the end of the day it might be our picture and our personal information ending up next to the ad.
Google, I’m scared of you!